Optical Fiber (OF) today carries nearly all backbone traffic. It spans the globe and connects countries across all continents. The reason for using OF is its ability to carry unlimited traffic over thousands of kilometers. As individuals and businesses’ demand for data continues to grow exponentially, the only technology that can provide unlimited speeds with the absolute highest quality is OF; no other technology comes even close. High-definition television (HDTV) requires more bandwidth as screens get bigger and resolutions higher. OF is the only technology that can reliably transport HDTV to end users. Speed offerings can be as high as the consumer requires; 100 Mbps, 1000 Mbps and above are easily transported. Distance is not an issue as attenuation is extremely low over OF, and therefore, the location of the end user and the distance from the Central Office are insignificant. DAMAMAX is one of the few backbone operators in Jordan; providing broadband solutions that are fast, secure, reliable and cost-effective through OF, and has traditionally served as a wholesale connectivity provider for large enterprises in the kingdom and abroad. In 2014, DAMAMAX transitioned to the next phase of its business plan as a full-fledged retail operator. Capitalizing on a severely underserved residential and SME internet market, DAMAMAX pioneered FTTx services in Jordan and has become a household name renowned for excellence in internet connectivity.